Case study · Global Pet Expo
Synergy Labs
Science is complicated. The message shouldn’t be.
Synergy Labs
Turning booth visitors into active participants
At Global Pet Expo, Synergy Labs wanted more than a traditional exhibit. They needed a space that would attract attention, encourage interaction, and create memorable experiences for attendees.
Building on a successful multi-year exhibit strategy, our team designed an engagement-focused environment that combined interactive games, oversized product displays, and crowd participation elements to transform the booth into a destination on the show floor.
Services provided
- Interactive Exhibit Design
- Custom Game Development
- Product Display Integration
- Branded Engagement Experiences
- Overhead Signage & Visibility Strategy
- Trade Show Installation & Support
Exhibit excellence
- 01
The challenge
With hundreds of exhibitors competing for attention, Synergy Labs needed a booth that would:
- Drive traffic from the aisle
- Encourage longer visitor engagement
- Showcase multiple product lines
- Support evolving activations year after year
The challenge was creating an experience that felt energetic, interactive, and inviting while maintaining strong brand visibility.
- 02
The solution
The exhibit featured a variety of hands-on experiences designed to attract visitors and keep them engaged, including:
- Pup-Pong interactive game
- Custom Plinko wall
- Interactive telephone experience
- Branded ring toss game
- Bingo participation activity
- Charity sign engagement
- Oversized Dental Fresh product display
- Rotating hanging sign for visibility
An open floor plan encouraged movement throughout the space, while multiple engagement points created consistent activity and crowd interaction.
- 03
The results
The exhibit became one of the most engaging destinations at Global Pet Expo, generating strong booth traffic and extended visitor dwell time throughout the event.
Interactive experiences drew attendees in from across the aisle, creating memorable brand interactions while increasing product awareness and engagement. The flexible exhibit design also supports future updates, allowing Synergy Labs to refresh activations each year while maintaining a consistent brand presence.
Interactive experiences included
Pup-Pong Game
Attendees shot ping-pong balls into a custom 3D printed red dog bowl, creating a fun competitive moment that attracted crowds.
Plinko Game
A high-visibility game that encouraged participation and added movement to the booth.
Interactive Telephone
Visitors could listen to messages or leave their own, creating a playful and memorable interaction.
Custom Ring Toss
A branded activity that reinforced the playful pet-focused theme.
Bingo Game
Added another interactive touchpoint to encourage repeat visits.
Charity Sign Engagement
Attendees signed their name in support of a charitable initiative, increasing participation and emotional connection.
Large Dental Fresh Shampoo Bottle Display
An oversized product replica created a strong visual anchor and photo opportunity.
General Booth Interaction Zones
Open layout and multiple touchpoints encouraged natural movement and crowd engagement.
Designed for engagement
Rather than relying on static displays, the exhibit focused on activity-driven design. Each element created motion, participation, and energy, helping the booth attract attention and maintain consistent traffic throughout the show.
Multi-year flexibility
The exhibit structure supports evolving engagement elements each year. Games and interactions can be refreshed, swapped, or expanded while maintaining overall brand consistency and booth efficiency.
Exhibit excellence
Watch the exhibit in action.
At Global Pet Expo, Synergy Labs wanted more than a traditional exhibit.
On the show floor
Looking to create a more interactive exhibit experience?
Let’s design a booth that draws attendees in and keeps them engaged.
