Case study · NPE 2024
Heritage Plastics
What do you do when a column stands in your way?
Heritage Plastics
Turning a structural challenge into a design feature
At NPE 2024, Heritage Plastics needed a booth that not only reflected its innovative spirit, but also addressed a significant layout obstacle: a large, immovable column positioned within the exhibit space.
Exhibit Craft developed a solution that transformed a potential limitation into a seamless design element, creating a visually open and highly functional exhibit environment.
Services provided
- Custom Exhibit Design & Fabrication
- Space Planning & Layout Optimization
- Architectural Problem Solving
- Lighting & Visual Merchandising
- Project Management & Logistics
- Installation & Dismantle (I&D)
Exhibit excellence
- 01
The challenge
A structural column within the booth footprint presented a unique design challenge. The exhibit needed to maintain strong visibility, open traffic flow, and functional workspaces without allowing the column to disrupt the overall visitor experience.
- 02
The solution
The 20′ x 30′ exhibit was designed with:
- Overhead branded signage for increased show floor visibility
- Integrated storage and work counters for functionality
- Strategic lighting to enhance product displays and booth presence
- Open sightlines that maintained a spacious, welcoming environment
- Architectural elements that visually incorporated the structural column into the overall design
- 03
The results
The finished exhibit successfully balanced aesthetics and functionality while overcoming the space constraint. Attendees were drawn to the booth’s clean, professional appearance and engaged with both the displays and staff throughout the event.
The exhibit demonstrated how thoughtful design and creative problem-solving can transform a challenge into an opportunity while reinforcing Heritage Plastics’ commitment to innovation.
Exhibit excellence
Watch the exhibit in action.
Heritage Plastics turned a structural challenge into a booth design feature at NPE 2024, blending innovation, functionality, and brand storytelling.
On the show floor
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