Case study · APE & CHAMPS
Mellow Fellow
One exhibit program. Multiple ways to make an entrance.
Mellow Fellow
A multi-show exhibit program built to scale
As Mellow Fellow expanded its presence at major industry events, the brand needed an exhibit program capable of supporting multiple booth sizes, show locations, and event schedules without sacrificing impact.
Exhibit Craft developed a flexible exhibit solution that delivered a consistent brand experience while simplifying logistics across a growing national trade show program.
Services provided
- Custom Exhibit Design & Fabrication
- Modular Exhibit Program Development
- Interactive Display Integration
- Project Management & Logistics
- Installation & Dismantle (I&D)
- On-Site Support Services
Exhibit excellence
- 01
The challenge
Mellow Fellow needed an exhibit system that could adapt to varying booth footprints while maintaining a premium, recognizable presence at major events such as APE and CHAMPS.
- 02
The solution
The program included:
- A flagship 30′ x 50′ island exhibit
- A modular 20′ x 20′ exhibit configuration
- Interactive product displays
- Brand-focused architectural elements
- Nationwide logistics, storage, and installation support
- 03
The results
The exhibit program successfully supported Mellow Fellow’s continued growth across multiple events and markets. The flexible design increased brand visibility, enhanced attendee engagement, and streamlined execution for the internal marketing team while earning both Best of Show recognition and a Platinum Hermes Creative Award.
Exhibit excellence
Watch the exhibit in action.
Mellow Fellow partnered with Exhibit Craft for award-winning multi-show exhibits, blending bold design, flexible layouts, and seamless logistics.
On the show floor
Upgrade your exhibit and stand out.
Build your brand with Exhibit Craft.
