Case study · IDDBA
Cusano’s Bakery
A century of tradition, built into one exhibit.
Cusano’s Bakery
Where Sicilian heritage meets smart design
For Cusano’s Bakery, it was important that their exhibit reflected both their rich heritage and growing brand presence. At IDDBA, they needed a space that felt warm and inviting while showcasing their products in a way that encouraged interaction and discovery.
The result was a flexible 20′ x 20′ island exhibit that blended old-world charm with modern functionality, creating a scalable solution that could evolve alongside the brand’s future trade show needs.
Services provided
- Modular Exhibit Design & Fabrication
- Brand Storytelling Environments
- Product Display & Sampling Experiences
- Project Management & Logistics
- Installation & Dismantle (I&D)
- On-Site Support Services
Exhibit excellence
- 01
The challenge
Cusano’s needed an exhibit that celebrated its Italian roots while maintaining the flexibility to adapt to different show environments and booth sizes. The design had to feel authentic and welcoming while supporting product sampling, brand storytelling, and visitor engagement.
- 02
The solution
Exhibit Craft developed a modular exhibit system that could easily transition between 20′ x 20′ and 10′ x 20′ configurations while maintaining a consistent brand experience.
Key features included:
- Warm architectural elements inspired by Sicilian heritage
- Rich wood textures and handcrafted details
- Dedicated product sampling and display areas
- Flexible modular components for multiple footprints
- Open layouts designed to encourage interaction and dwell time
- 03
The results
The exhibit successfully combined heritage, functionality, and flexibility into a single cohesive experience. Visitors were drawn in by the welcoming atmosphere and stayed to sample products, engage with the brand, and learn more about Cusano’s offerings.
The modular design also provided long-term value, allowing the marketing team to maintain a consistent presence across future events while adapting to varying booth sizes and show requirements.
Exhibit excellence
Watch the exhibit in action.
A flexible 20′ x 20′ island exhibit for Cusano’s Bakery at IDDBA that blends old-world charm with modern functionality.
On the show floor
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